Augmented Reality (AR) and Virtual Reality (VR) are changing how people interact with digital information and virtual environments. These technologies combine digital experiences with real-world or fully immersive environments.
Businesses are using AR and VR for product visualization, employee training, virtual demonstrations, customer engagement and interactive experiences. In education, immersive technology can make learning more engaging by allowing students to explore virtual environments.
Healthcare organizations can also use AR and VR for training, simulation and selected patient-focused applications. As hardware and software continue to improve, the potential applications of immersive technologies are expanding across multiple industries.